The MarketMan Blog

Practical SEO, accessibility, and site-health guidance — grounded in what actually moves a score, not generic advice.

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A Real Screen Reader Pass, Not Just an Automated One

Automated accessibility scans catch what's programmatically detectable. A ten-minute screen reader pass catches what actually happens when you use one.

Sep 27, 2026 · 2 min read

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SEOPerformance

Redirect Chains: The Slow Leak Nobody Notices

One redirect is invisible. Three in a row, stacked up over years of small changes, quietly costs you speed and search equity.

Sep 20, 2026 · 2 min read

SEOMarketing

A 404 Page That Doesn't Waste the Visit

Someone landing on a 404 already wanted something specific from you — a good 404 page is the difference between losing them and redirecting their intent.

Sep 13, 2026 · 2 min read

SEO

Validating Structured Data Before You Ship It

JSON-LD with a small syntax error doesn't throw a visible error anywhere — it just silently fails to do anything.

Sep 6, 2026 · 2 min read

SEO

What "Mobile-First Indexing" Actually Changed

Google indexes the mobile version of your pages now, not the desktop one — a quiet shift with a very concrete consequence for hidden content.

Aug 30, 2026 · 2 min read

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SEO

XML Sitemaps for Larger Sites: What Actually Belongs in One

Once a site has more than a few dozen pages, what you leave out of a sitemap matters as much as what you put in.

Aug 23, 2026 · 2 min read

MarketingSocial

How Often Should a Small Business Actually Post on Facebook?

The honest answer isn't a number — it's 'as often as you can sustain without the quality dropping,' which is usually less than people assume.

Aug 16, 2026 · 2 min read

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SEOMarketing

Turning Search Console Data Into an Actual Content Plan

Search Console tells you exactly what people are already finding your site for — most of that signal goes unused.

Aug 16, 2026 · 2 min read

Marketing

A Content Calendar That Survives a Busy Week

Most content calendars fail not because the plan was wrong, but because the plan assumed a version of your week that doesn't exist.

Aug 15, 2026 · 2 min read

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SEO

Writing Meta Titles That Serve SEO and Your Brand

Keyword-first titles and brand-first titles don't have to be a tradeoff — the order just depends on what the page is for.

Aug 14, 2026 · 2 min read

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SEO

Broken Links: How They Sneak In and How to Catch Them

Nobody adds a broken link on purpose — they accumulate quietly as a site changes, and most sites have more than they realize.

Aug 14, 2026 · 2 min read

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SEO

Robots.txt and Sitemaps: Two Files Worth Getting Right

Two small text files quietly control which parts of your site get discovered — and it's easy to misconfigure either one without noticing.

Aug 14, 2026 · 2 min read

SEO

Structured Data for Small Business Sites: What's Worth It

JSON-LD structured data has a long list of possible types — most small sites only need two or three of them done well.

Aug 13, 2026 · 2 min read

Performance

Cumulative Layout Shift: The Metric That Measures Annoyance

CLS doesn't measure speed at all — it measures how much a page moves around while you're trying to use it.

Aug 12, 2026 · 2 min read

Performance

Reducing LCP on Image-Heavy Pages Without a Redesign

Most Largest Contentful Paint problems trace back to one oversized image — and most fixes don't require touching the design at all.

Aug 12, 2026 · 2 min read

Performance

Why Your Lighthouse Score and Your Real Users Disagree

A 95 in Lighthouse and a 'needs improvement' in real-user data aren't a contradiction — they're measuring genuinely different things.

Aug 12, 2026 · 2 min read

Performance

Core Web Vitals, Explained Without the Jargon

LCP, INP, and CLS sound abstract until you connect each one to a specific, familiar moment of frustration on a slow website.

Aug 11, 2026 · 2 min read

Accessibility

Testing Keyboard Navigation in Under Ten Minutes

You don't need specialized equipment to catch some of the most common accessibility blockers — you need to unplug your mouse.

Aug 10, 2026 · 2 min read

Accessibility

Color Contrast Is the Most Common Accessibility Failure

Low-contrast text is everywhere because it often looks fine to the person who designed it. That's exactly the problem.

Aug 10, 2026 · 2 min read

Accessibility

Understanding WCAG Severity Levels

Critical, serious, moderate, minor — accessibility findings aren't a flat checklist, and treating them that way means fixing the wrong things first.

Aug 9, 2026 · 2 min read

SEO

Canonical URLs: Fixing Duplicate Content You Didn't Mean To

Most duplicate content isn't copied text — it's the same page reachable through multiple URLs, which is just as confusing to search engines.

Aug 9, 2026 · 2 min read

SEO

Internal Linking for Small Sites: A Practical Starting Point

You don't need a link-graph strategy to benefit from internal linking — a few deliberate links per page usually gets you most of the value.

Aug 8, 2026 · 2 min read

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SEOAccessibility

Missing Alt Text Is an SEO and Accessibility Problem

Image alt text sits at the exact overlap of two things people usually treat as separate: search visibility and real accessibility.

Aug 8, 2026 · 2 min read

SEO

One Page, One H1: Why This Simple Rule Still Trips People Up

Multiple H1s, missing H1s, and H1s used purely for styling are still some of the most common on-page SEO findings.

Aug 7, 2026 · 2 min read

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SEO

Meta Descriptions Don't Affect Rankings — But Clicks

A meta description isn't a ranking factor, but it's often the deciding line between a click and a scroll past.

Aug 7, 2026 · 1 min read

SEO

Why Your Title Tags Keep Getting Cut Off in Search Results

Google truncates title tags around 580 pixels, not a fixed character count — here's how to write ones that survive.

Aug 6, 2026 · 2 min read