The MarketMan Blog

Practical SEO, accessibility, and site-health guidance — grounded in what actually moves a score, not generic advice.

How Often Should a Small Business Actually Post on Facebook?

The honest answer isn't a number — it's 'as often as you can sustain without the quality dropping,' which is usually less than people assume.

Aug 16, 2026 · 2 min read

graphs of performance analytics on a laptop screen

SEOMarketing

Turning Search Console Data Into an Actual Content Plan

Search Console tells you exactly what people are already finding your site for — most of that signal goes unused.

Aug 16, 2026 · 2 min read

Marketing

A Content Calendar That Survives a Busy Week

Most content calendars fail not because the plan was wrong, but because the plan assumed a version of your week that doesn't exist.

Aug 15, 2026 · 2 min read

Atelier sign with stylized orange 'a' on a dark surface.

SEO

Writing Meta Titles That Serve SEO and Your Brand

Keyword-first titles and brand-first titles don't have to be a tradeoff — the order just depends on what the page is for.

Aug 14, 2026 · 2 min read

grey metal chain in close up photography

SEO

Broken Links: How They Sneak In and How to Catch Them

Nobody adds a broken link on purpose — they accumulate quietly as a site changes, and most sites have more than they realize.

Aug 14, 2026 · 2 min read

A stack of thick folders on a white surface

SEO

Robots.txt and Sitemaps: Two Files Worth Getting Right

Two small text files quietly control which parts of your site get discovered — and it's easy to misconfigure either one without noticing.

Aug 14, 2026 · 2 min read

SEO

Structured Data for Small Business Sites: What's Worth It

JSON-LD structured data has a long list of possible types — most small sites only need two or three of them done well.

Aug 13, 2026 · 2 min read

Performance

Cumulative Layout Shift: The Metric That Measures Annoyance

CLS doesn't measure speed at all — it measures how much a page moves around while you're trying to use it.

Aug 12, 2026 · 2 min read

Performance

Reducing LCP on Image-Heavy Pages Without a Redesign

Most Largest Contentful Paint problems trace back to one oversized image — and most fixes don't require touching the design at all.

Aug 12, 2026 · 2 min read

Performance

Why Your Lighthouse Score and Your Real Users Disagree

A 95 in Lighthouse and a 'needs improvement' in real-user data aren't a contradiction — they're measuring genuinely different things.

Aug 12, 2026 · 2 min read

Performance

Core Web Vitals, Explained Without the Jargon

LCP, INP, and CLS sound abstract until you connect each one to a specific, familiar moment of frustration on a slow website.

Aug 11, 2026 · 2 min read

Accessibility

Testing Keyboard Navigation in Under Ten Minutes

You don't need specialized equipment to catch some of the most common accessibility blockers — you need to unplug your mouse.

Aug 10, 2026 · 2 min read

Accessibility

Color Contrast Is the Most Common Accessibility Failure

Low-contrast text is everywhere because it often looks fine to the person who designed it. That's exactly the problem.

Aug 10, 2026 · 1 min read

Accessibility

Understanding WCAG Severity Levels

Critical, serious, moderate, minor — accessibility findings aren't a flat checklist, and treating them that way means fixing the wrong things first.

Aug 9, 2026 · 2 min read

SEO

Canonical URLs: Fixing Duplicate Content You Didn't Mean To

Most duplicate content isn't copied text — it's the same page reachable through multiple URLs, which is just as confusing to search engines.

Aug 9, 2026 · 1 min read

SEO

Internal Linking for Small Sites: A Practical Starting Point

You don't need a link-graph strategy to benefit from internal linking — a few deliberate links per page usually gets you most of the value.

Aug 8, 2026 · 2 min read

black DSLR camera floating over man's hand at the woods

SEOAccessibility

Missing Alt Text Is an SEO and Accessibility Problem

Image alt text sits at the exact overlap of two things people usually treat as separate: search visibility and real accessibility.

Aug 8, 2026 · 2 min read

SEO

One Page, One H1: Why This Simple Rule Still Trips People Up

Multiple H1s, missing H1s, and H1s used purely for styling are still some of the most common on-page SEO findings.

Aug 7, 2026 · 1 min read

white printing paper with Marketing Strategy text

SEO

Meta Descriptions Don't Affect Rankings — But Clicks

A meta description isn't a ranking factor, but it's often the deciding line between a click and a scroll past.

Aug 7, 2026 · 1 min read

SEO

Why Your Title Tags Keep Getting Cut Off in Search Results

Google truncates title tags around 580 pixels, not a fixed character count — here's how to write ones that survive.

Aug 6, 2026 · 1 min read